Today, Instagram is not just a social media platform for communication and photo sharing. It is a powerful marketing tool worldwide that promotes and attracts customers by creating an Instagram business account. You can access the unique opportunities of social networking to develop your business online. However, creating an account is not enough. You must have many followers on Instagram to promote your business and brand. Many Instagrammers buy 10k Instagram followers to boost their account presence worldwide.
What is an Instagram business account? What advantages does it provide? You will uncover answers to all these questions in this article.
Learn more about Instagram business account
As the name suggests, this account is created to promote a business, goods, or services effectively. Unlike a regular profile, it can access various marketing and analytics tools.
Creating a business account allows you to:
- Launch targeted advertising;
- Use the “Contact” and “Send Message” buttons for feedback;
- Publish contact information and links;
- Get statistics on reach, engagement, clicks on links, and much more;
There are two types of business accounts on Instagram. The “Company” type is used for establishments, stores, etc. It allows you to use the tools to run and promote a business. Bloggers and influencers often create an “Author” type account. This profile is focused on promoting a personal brand and demonstrating experience and competencies.
When creating a profile, you can also specify the category to which the account belongs: fashion, beauty, sports, music, etc. This helps users quickly determine the topic and focus of the business. If necessary, the category can be changed or hidden.
Why create a business account on Instagram?
This profile allows you to solve several problems at once:
- Promotion of goods and services. Using business account tools, you can demonstrate products and discuss their benefits.
- Attracting customers. Using advertisements allows you to attract followers from your target audience and convert them into customers.
- Integration with other services. An Instagram business account can be linked to a website, messengers, and e-commerce platforms.
- Customer Feedback. Allows you to promptly respond to questions and feedback from followers via personal messages and comments.
- Marketing efficiency analytics. Detailed statistics on reach, engagement, and traffic sources are available for analysis and optimization of promotion.
Thus, Instagram will become a powerful marketing channel for business development and sales increase. Here is an example of what our company account looks like:
Setting up a business account on Instagram
We will share step-by-step instructions for creating a business account on Instagram.
Register a Facebook business page
This is the first important step. Registration is possible both through the mobile application and from a PC via the facebook.com website. To do this, go to your page (or register it if you still need an account). Next, click the “+” button in the upper right corner and find the “Page” tab.
You must specify the company name, activity area, and contacts here. Fill out all the required fields and click the “Save” button.
Done! Now, you have a business page on Facebook.
Switching to a Business Account on Instagram
This can be done using either a phone or a PC.
From the phone
- The algorithm of actions regarding creating a business account on Instagram is straightforward. You need to log in to the Instagram app, then go to “Settings and privacy” (click on the icon with three lines at the top right of the screen).
- Scroll down and look for “Account type and tools.”
- Go to “Switch to a professional account” or create one from scratch. Then, link to the Facebook page.
From the computer
- To switch to an Instagram business account via Facebook, follow these steps:
- Go to “Page Management.”
- Scroll down; there will be an “Instagram” button.
- Click on it, then log in using the “Connect account” button.
- Then click “Next”.
- If you do everything correctly, you will see a notification like this.
- After that, all that remains is to fill in all the necessary information. As you can see, creating a business account on Instagram via a computer is very simple.
Extended functionality of a business account
By using this type of account, companies gain access to valuable tools:
- Analytics. Statistics on views, audience reach, and interactions with publications are available. This allows you to track the effectiveness of your marketing activities.
- Advertising. You can create targeted ads and promote posts on Instagram. Gender, age, interests, location, and other parameters determine the target audience.
- She advanced posting options. Create carousels, polls, Countdowns, and other interactive posts.
- Contacts. Visitors can contact the business directly through Instagram – by phone, email, or messengers.
But that’s not all. Let’s take a more intimate look at some valuable features of a business account.
Profile Category
In a business account, you can specify the category to which the company belongs (for example, restaurant, clothing, cosmetics). This helps users better understand the brand’s specialization and affects the relevance of content search and recommendation to the audience.
Communication buttons
This is a convenient way to get feedback and convert followers into customers. It allows profile visitors to contact the business directly. You can add the buttons “Send a message,” “Send an email,” and “Call.” A window for calling or writing a letter or message will open when you click on them.
Statistics
Another reason to switch to a business account on Instagram is access to reach metrics, link clicks, etc. Statistics allow you to analyze the effectiveness of individual posts and the profile, compare different periods, track the dynamics of indicators, optimize content based on the data obtained, and increase reach and engagement.
Shopping Tags
Products in publications can be marked with unique tags. Clicking on the tag opens the catalog for viewing and purchasing. This is a very convenient way to demonstrate products and immediately proceed to checkout, increasing conversion to sales.
Lead magnet and physical address
For a business account, the ability to place a digital lead magnet in the profile description to collect contacts has been implemented. You can also specify the address of an offline store on an interactive map. This allows customers to conveniently and quickly build routes and opens up new opportunities for generating leads and traffic from Instagram.
Pros and Cons of an Instagram Business Account
This type of account has several significant advantages for promoting companies. Firstly, it provides access to detailed audience analytics – followers’, reach, and engagement statistics. This allows for a deeper analysis of the effectiveness of Instagram marketing. Secondly, it becomes possible to use targeted advertising to customize impressions to the desired audience segments. Thirdly, a business account opens up advanced options for posts: live broadcasts, polls that increase followers’ engagement, etc. And finally, it becomes possible to integrate with Facebook for simultaneous promotion in two social networks. However, a business account also has its disadvantages. Among them:
- Limited organic reach compared to personal profiles. Business accounts have lower priority in impressions.
- It is challenging to attract a large number of followers without investing in advertising. Marketing on Instagram requires constant work and a budget. If you can’t do both you can get help from Smmbuz.com to grow your followers.
- It has limited advertising targeting capabilities. It is impossible to segment the audience by interests or purchase intent.
- Dependence on Instagram policies and algorithms. Changing the social network’s rules can reduce promotion’s reach and effectiveness.
Instagram provides good opportunities for promoting your products, services, and talent. However, to achieve maximum results, you must take a reflective approach, create high-quality content, and promote it.
Conclusions
An Instagram business account is a powerful tool for developing online entrepreneurship. It provides advanced capabilities for targeted advertising, audience analytics, and creating interactive content. This allows you to effectively attract target followers, establish feedback, and ultimately increase sales.
To get the most out of a business account, you must create quality visual content, actively use all available promotion tools, and regularly analyze statistics, optimizing your strategy. Intelligent use of this platform’s abilities can take the company to a new height of development. Our teaching on creating a business account on Instagram will help you. With this, we are always ready to provide professional assistance.
FAQ
What is the difference between an Instagram business and a personal account?
A business Instagram account offers additional promotion functions, such as advertising, contact buttons, analytics, and the potential for integration.
How to make a business account on Instagram from a regular one?
You can transfer a personal account to a business account by going to the profile settings and clicking “Switch to business profile.” You will also need to confirm the connection with the Facebook page. The article described how to connect a business account on Instagram above.
Did I need to pay for an Instagram business account?
No! Creating an Instagram business account is free. Payment is only required for advertising if the company decides to use it.
Why create a business account on Instagram?
This is necessary to have access to helpful promotion tools. It helps to attract customers and establish feedback via Instagram.
